RESUME

Content Creator-Brand Builder-Marketer-Salesman-Speaker-Entertainer-ENEMY OF THE ORDINARY

Spear minerals & drilling CMO – October, 2020 – PRESENT

1st in sales company wide by 3.5x 2nd place SALEs person in 1st year with 900K+ compared to 2nd place of $240K

UNIVERSITY OF HOUSTON — MAY, 2018 – June, 2020

ASST AD OF MARKETING & EVENT PRESENTATION – PRODUCED, DIRECTED & WROTE SCRIPT FOR FOOTBALL & MEN’S BASKETBALL

XFL league creative & executional Consultant – November, 2019 – March, 2020

GAME PRESENTATION SCRIPTING, PRODUCING & IN-MARKET SUPPORT & LEAGUE OVER SIGHT FOR DC, LA & NY TEAMS

HoustonOnTheCheap.com — Partner & VP of Sales – February, 2019 – Present

$100K+ OF SALES OF ALL NEW BUSINESS IN 1ST YEAR – Houston’s Fastest Growing Publication On-Line or In Print as of September

NEWTON “AMERICA’S SMARTEST DRAGON” & MASCOTU OWNER — September, 2016 – PRESENT

Owner, Operator & Performer at 100+ “Edutainment” School Shows & Annual Training/Conference/Camp for Mascot Nationally – Director

Sam Houston Race Park — CONTRACTED DIRECTOR OF MKT — October, 2017 – May, 2018

Sold $31.5K Sponsorship, Introed Between Race Entertainment, Ninja Warrior Course & Theme Nights, 4x Attendance for Neighborhood Nights

Highlighted Organizations Spoken & consulted for:

TEDx Talk, MENSA World Gathering 2021, NCAA, Exxon, National Society of Leadership & Success, PSP, Baker Botts, Williams, Anadarko, Memorial Hermann, Methodist, Harris County Houston Sports Authority, United Way, Yellow Cab, Clifford Group, Nekter, Menchie’s, Signs & Shapes, OKC Thunder, Chick-Fil-A, Taste of Texas, Chinese Community Center, Deliotte & Touche, Pro Dance, Rice U, American Diabetes Assoc., Houston Astros, Gallery Furniture, NBA Asia, Chick-Fil-A, SHSU, UD, Chinese Community Center, RG Valley Vipers, Doctors Hospital Renaissance,

HIGHLIGHTED PROFESSIONAL & COMMUNITY AWARDS

  • MENSA World Gathering 2021
  • Headline Speaker & Honorary Member National Society of Leadership & Success – 2019
  • Leadership Houston Class 36 Graduate – 2018
  • TEDx Talk Headline Speaker – 2017
  • Nora’s Home Hero – 2014 & Gala Featured Honoree – 2016 & Life Gift Donate Life Champion – 2013 & HC Hometown Hero – 2014
  • Published Contributing Author of Chicken Soup for the Soul: Inside Basketball – 2009
  • University of Delaware Presidential Citation for Outstanding Achievement – 2007

HIGHLIGHTED COMMUNITY SERVICE 2006—Present

The United Way of Houston 2006-Present (1,000+ hours served)

-Young Leader Council 7 years & chair for 2 (oversaw $5M donations) speaking to leadership level at 50+ companies

-Community Building Grants w/11 yrs served w/1,000+ grants reviewed & Community Investments w/2 yrs of deep review of 5 community centers

Life Gift BOARD MEMBER, Fundraiser & Organ DONATION Activist 2012-Present

$50 million per year Organ Procurement Organization-OPO (corporate governance & personally raised $100K)

The Queensbury Theatre Board Member — 2015-2017

-Corporate Governance & Marketing (oversaw construction of a new $7.5m facility & hired executive director)

Robert Boudwin Brand Builder, Sub Brand Manager & Entertainer

Entertainer-Performer-Writer-Producer-Director-BRAND BUILDER — 1995 – 2016

Sole performer Houston Rockets mascot Clutch performing over 1,500 games & 6,000 shows/appearances–wrote & produced all material & managed Rockets sub-brand of Clutch

Event & Marketing Specialist, aka CLUTCH “The Rockets Bear”, HALEY “The Houston Comet”

  • Performed sketches & impromptu comedy at all Rockets home games & appearances–Clutch (creator)
  • Brand Manager-directed fully integrated marketing strategy—logo creation, competitive analysis, themed costumes, character branding, collateral, merchandising, sponsor door give-aways, event booking, direct mail pieces, viral videos, social media creation & management (most liked mascot on Facebook)
  • Sports leader in public mascot appearances-revenue monetized; over 3 times competitor
  • Wrote & Produced #1 booked Elementary School show in the city and one of top shows in the nation (2,000+ shows performed over 21 years in front of over 1.2 million students)
  • Wrote & Produced annual sponsored children’s book – 7 books w/ ½ million distributed 2006-2016
  • Partner Sales – Package Creation & Pitch ($250K Package for Memorial Hermann then Mattress Firm)

Select ENTERTAINMENT Honors and Awards

  • Inducted into the Mascot Hall of Fame in first year of eligibility, 2006
  • Voted first ever NBA “Mascot of the Year,” 2005 & again in 2013
  • NBA Mascot Leadership Award, 2009, 2010 & 2014
  • NBA Mascot Live Skit of the Year, 2005 & 2013
  • NBA Mascot Video Skit & Stunt of the Year, 2013
  • Winner, Idea Conference’s Mascot Video Skit, 2004, 2006, 2007 & 2016
  • Ran the Houston ½ Marathon 3 years as Clutch for Organ Donation Awareness & Raised funds

EDUCATION: UNIVERSITY OF DELAWARE GRADUATED 1997 WITH HONORS, 3.4 GPA

-MANAGEMENT/MARKETING DOUBLE MAJOR WITH A MINOR IN PHILOSOPHY

 

CORE COMPETENCIES

-CONTENT CREATION IN THE ENGAGEMENT ECONOMY – PUBLIC SPEAKING – STRATEGIC MARKETING PLANNING & EXECUTION – ENTERTAINING & INSPIRING STAKEHOLDERS – MEDIA STUNTS – VIRAL VIDEOS – EVENT PRODUCTION – SOCIAL MEDIA STRATEGIES & TACTICS – INNOVATIVE SERVANT LEADERSHIP

 

A FEW SelF Produced ChariTY Efforts/EVENTS 2012-2016—$100K TOTAL

-Ran 275 miles in a month January 2013 for Organ Donation Awareness raising $10K

-Fight Night for Charity March, 2012 raised $11K for charity (produced & fought)

-Zoo’s Dream Night “Superheroes”-Self Funded & Coordinated 400+ man hours for 5 years for terminally ill kids

MASCOT BUSINESS PERFORMANCE METRICS

-Performed in NBA, MLS, NFL, MLB, NHL & MILB stadiums & arena in almost every state and 12 countries around the world with over 1,500 games performed, 2,100+ school shows & 4,000 appearances

-HIGHEST yearly appearance revenue in nation as Pro Mascot Performer & Brand Manager (3 times average mascot)

-146K Facebook Followers as of 2016 (over twice any other mascot in the country & 10-20 times the average mascot

Robert Boudwin–Testimonials

“MENSA attendees raved about Robert’s presentation describing it as entertaining, motivating, funny & inspirational.  It was one gripping unique story after another that both elicited cheers & tears.  We highly recommend Robert as a speaker for any gathering that humor & interactive stories of growth through grit are on the agenda.”
-Tabby Vos, World MENSA Gathering 2021 Organizer & Key Note Speaker Scheduler – 2021

“Robert is an exceptionally creative visionary brand builder, our lead salesperson & a great public speaker.”
-Jason B, Lane – Owner &. CEO of Spear Minerals & Drilling

“Clutch continues to set high standards for mascots.  The City of Houston is pleased to offer its endorsement of Clutch for his invaluable contributions to Houston communities for over two decades.  It is with great pride that I offer mine as well.”-Houston Mayor Sylvester Turner—2016

“For the past 16 years Robert has brought laughter and fun into the lives of Houstonians and visitors–the young and the old and the in-between.”

-Former Houston Mayor Annise Parker–2011

“Robert has visited elementary schools and put on over 80 shows per year encouraging Houston students to set high goals for their future.”

-Former Houston Mayor Bill White–2006

“Robert has portrayed Clutch, the mascot for the Houston Rockets, for nearly 11 seasons; he has been identified as the fifth most recognizable mascot in sports by USA Today and he was named the 2004-2005 National Basketball Association Mascot of the Year.”

-Rodney Ellis, Texas State Senator via a State Senate Proclamation #927–2006

“Robert has an amazing skills to connect people.  He uses his gifts to entertain and inspire people, holding their attention — all while he achieves the purposes of those who retain him.”

-Mark Lanier, Owner Lanier Law Firm

“Robert’s sustained excellence, passion and creativity as a brand builder and performer are unsurpassed in Houston sports over the last two decades.”

-George Postolos, Postolos Group / Former Houston Rockets & Houston Astros CEO

 

“Our mission is to encourage caring people to improve lives and build a stronger community. Robert Boudwin has been one of our caring and committed volunteers who has given so generously of his time, talent, and resources to United Way.  He served on our Young Leaders Council for five years including two years as Chair.  His presence inspires those around him and his lively presentations and performances are fun and uplifting.  He has been a treasure to the United Way and the community we serve.”

-Anna Babin, President & CEO United Way of Greater Houston

“Creative, passionate, energetic, intelligent…all words which strongly describe somebody you want on your team.  All of these describe Robert very well.  And just as importantly, he’s just a good guy with a great heart.”

-John Dillon, SVP, CMO at Denny’s Corporation

“Robert has an innate ability to grasp an issue right away and offer solutions to complex issues. While I would talk about a specific issue, I can see the wheels of his great mind turning. Sometimes, before we finished lunch, he’d have a list of great non-traditional ideas that were terrific and none of which my staff or I had thought of.  I am particularly impressed with his commitment to the Houston community. His dedication to the organ donation cause was inspiring. I’ve heard him speak on the topic more than once, and it’s very moving.  The marketing world needs more Robert Boudwins!”

-Cindy Clifford, Founder & President of the Clifford Group, inc. PR, Marketing

“Robert has an uncanny ability to connect and communicate to the masses or personally one on one in a way that motivates. He has personally inspired me at times in my life. He is an instinctive marketer and brand builder who gets stuff done and delivers results.”

-Andrea Young, Sam Houston Race Park COO

“The Harris County Sports Authority has had the privilege of working with Robert Boudwin on many occasions for a variety of events.  He is extremely professional, dependable, and creative when partnering with us.  He truly understands what is means to integrate branding throughout an entire program, and he’s also a captivating speaker when asked to fill that role for one of our events.”

-Janis Schmees Burke, President & CEO of the Harris County Sport Authority

“Robert is a gifted and tireless marketer and promoter with a deep understand of identifying, cultivating, and engaging consumers.”

-David Carlock, Owner Machete Development

“From firing up 20,000 people in a sports arena, to touching hearts one-to-one, Robert Boudwin connects with people in a lasting way.  And he can help create this same connection between your audience and your brand.  Inspiring.  Original.  Relentless as a full sworn enemy of the ordinary, Robert will net you results in a ways no one else can.”

-Jim “Wegs” Wegerbauer, Chief Idea Officer of Dieste, an Omnicom Company

“Robert took an idea and brought it to life (literally), creating a beloved, iconic character and brand, resulting in tremendous value for the Rockets.  He can apply that same creativity and marketing insight to build value for your business!”

-Michael Burch, Sr. Vice President, National Sales and Marketing, Speedway Motorsports, Inc.

“It’s rare to come across a creative talent that truly understands the importance of a return on investment for a business. Robert managed to use his many skills and tireless work ethic to affordably convert thousands of our potential consumers into brand fanatics.”

-Andy Brantner, Owner Houston Menchies Frozen Yogurt Stores

“Robert’s creativity is what sets him apart.  He is a creative genius that could excel at anything he decides to do in life.  Hard work ethic has grown his career to incredible heights.  He remains one of the great minds in the professional sports business.”

-Zoltan Berencsi, Producer Harlem Globetrotters

%d bloggers like this: